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Beurs van Berlage

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Jul 4
  • Registration Starts
  • Dinner & Networking
  • Welcome
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Jul 5
  • Arrive, simple breakfast & coffee
  • Set up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Jul 6
  • Arrive, simple breakfast & coffee
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • Judging & awards
  • Wrapup & networking drinks
Platinum Sponsors
Gold Sponsors

Don Ritzen

Co-founder Rockstart Accelerator   |   LinkedIn

Co-founder of Rockstart Accelerator. Co-Founder of Startup Weekend Amsterdam, Founder of Startup Weekend Eindhoven, Startup Weekend Cameroon and EU SW facilitator. Founder and Curator of StartupDigest Amsterdam and previously responsible for Business Development at Wakoopa.

Ger Zwartendijk

Helping companies and persons to become more successful   |   LinkedIn

Ger is an entrepreneur, coach, teacher and consultant. He combines the practical and academic dimensions of entrepreneurship by working part time at Nyenrode and part time at his own consultancy firm. Together with 6 other entrepreneurs, Ger runs a consultancy business geared to make SME’ s more successful. At Nyenrode Ger is responsible for entrepreneurship education. He is also the founder of 60 Acres (Nyenrode accelerator) and program director of the part-time MSc in management.

Herman Kienhuis

Investment Director Sanoma Ventures   |   LinkedIn

Herman is Investment Director at SanomaVentures, the venturing arm of European media & learning group Sanoma Corporation. Prior to that he led digital business development and worked as Strategy and M&A director at Sanoma Media in the Netherlands and was strategy consultant at McKinsey. Herman holds a masters degree in Chemical Engineering from the University of Groningen and an MBA from INSEAD. He combines a strong interest in digital media, innovation and sustainable development with a love for vintage design, indie music, family life and slowfood.

Marc Wesselink

Selection & Alumni Manager Startupbootcamp   |   LinkedIn

With my entrepreneurial experience, I advise managers and entrepreneurs to let their company grow faster and help them to establish a solid infrastructure. After starting bootstrapped 12 companies and failed 4 times, I can say that I am an experienced entrepreneur with an international focus.

Mike Lee

Alpha Primate of the New Lemurs, Appsterdam founder   |   LinkedIn

I am an Apple Design Award-winning product engineer. I have worked on some great apps, including Delicious Library, Tap Tap Revenge, Obama '08, and Apple's retail store app.

My goal is to make the world a better place.

Sabine van Velsen

Industry Leader at Google   |   LinkedIn

Silver Sponsors

Bart van Asten


Bart van Asten is an alumnus of Nyenrode Business Universiteit where he obtained his MSc in Management Degree in 2000. Since then, he has been working in different consultant and management roles involving a variety of big projects aimed at increasing effectiveness, efficiency and customer focus of middle-sized and large companies. The past years his focus has been specifically on online and mobile concepts. He is author of the recently published book ‘Handboek Mobiele Strategie’, a guidebook for mobile strategy. Nowadays, Bart is Managing Director of the business accelerator ’60 Acres’ at Nyenrode.

Fan Ding

Lecturer of strategic management in the media @ Stenden University of Applied Science & Innovation, Coach @ NL Innovators   |   LinkedIn

Lecturer of strategic management in the media @ Stenden University of Applied Science & Innovation Coach @ NL Innovators

As a senior lecturer of Media and Entertainment Management, Stenden, Fan specializes in topics related to strategic options and technological impacts on media organizations in the network age. She is a member of the knowledge center Organizations and Social Media, and her recent research focus lies on policy making of digital rights.

As an innovation coach of NL Innovators, she guides multi-functional teams in the process of concept development. She believes that being innovative requires an open mindset that contains diverse perspectives, and organizations should always have room to accommodate mistakes, reflections, learning and encouragement.

Lauren Valbert

Owner, Empowering Management   |   LinkedIn

I am myself an entrepreneur, and my company, Empowering Management, is an entrepreneurial consultancy helping businesses with customer development, business development, and marketing. Customer centrism is the philosophy behind the company’s focus: how do companies attract, retain, and motivate the customers that will make their business successful and profitable? I work with companies to create customer profiles, which then are tested and validated, and which can then be used to build growth-oriented business and product development strategies. In addition, once the customer profiles have been validated, I help companies develop branding, marketing messages, and channels to target those customers with the right message, in the right place, at the right time.

Kees van Nunen

Entrepreneur with a passion for online media   |  

Kees is Lean Coach and Senior Partner at ValueFirst. He also holds a position as Lean Evangelist at Startup Bootcamp and coaches a portfolio of startups and corporate innovation teams on business strategy & lean startup methodology. In the past he co-founded SNTMNT (stock prediction based on Twitter) & GamiFly (gamification studio) and has worked at ABN Amro Dialogues Incubator as an innovation manager. He has a passion for innovation & entrepreneurship in the field of new media and his expertise lies in product & customer development from a lean startup perspective. As a Firestarter, Kees tries to kickstart a startup ecosystem by organizing events like Evolv Weekend, Lean Startup Machine, Leancamp, Rotterdam Startup meetup & the Dutch Lean Startup Circle.

Reyndert Coppelmans

Consultant at PNO Consultants   |   LinkedIn

Reyndert has run an IT-startup for 4 years and managed to raise capital from a major investor. He has experienced all stages of a startup, from concept definition, development, pivots to the ‘valley-of-death’. Currently, Reyndert is working for PNO Consultants and he helps startups with acquiring funding through banks, investors and grants. Get a hold of Reyndert at Startupweekend for help with businessmodeling, - planning and advise on funding.

Sebastiaan Hooft

Entrepreneur   |   LinkedIn

Personal quote: "Helping new ventures get off the ground, the three things I personally care about are entrepreneurship, internet and health."

Sebastiaan is no stranger to Startup Weekend - he's been an attendee, as well as a mentor at several events across The Netherlands. He'll join us for the weekend, and be able to give you some great perspective on what it takes to be a modern startup.

Xen Buijs

Manager Startups and Developers at Esri   |   LinkedIn

Xen Buijs is a marketing, product management and above all entrepreneurial guy. Xen has a background in marketing at several small and big companies, his product management skills helps him set up new products and businesses. He advised a lot of different companies about their marketing strategy, online but also offline. Xen has (co-)founded different startups, his last startup named Geotender focused on social media at specific geographical areas. This startup was acquired on December 2012. Xen is now working at Esri where he is advising startups and developers. Esri is the world’s leading company in Geo Information Systems and has a wide range of tools, api’s and sdk that can be used by startups and developers worldwide.

Amhar Ford

Platform Solutions Consultant - Doubleclick Digital Marketing at Google

Other Sponsors
Björn Brekel
Marije Lameris
Tiberiu Ana
Victor Laurent
Wout Laban
Yuchen Zhang
Khizar Naeem

It can’t hurt to ask

by woutlaban

By Ger Zwartendijk, entrepreneur, Program Director part-time MSc in Management at Nyenrode Business Universiteit, judge Start up Weekend Amsterdam ’14. […]

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