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Startup Weekend Amsterdam is back in 2013!

Are you up for the challenge of no talk and all action? Join us at Pakhuis de Zwijger on the 5th to 7th of July!

Student tickets sold out!
Non-technical tickets sold out!
Developer tickets.. still available.
Designer tickets.. still available.

Pre-Event Ideation and Business Modeling Workshop

Wednesday, July 3rd, 18:30 – 22:30

Get a taste of the Startup Weekend energy at the pre-event with a great workshop by Nick Stevens on ideation and business modelling.

More info and tickets here:

Sunday Afternoon Pitch Extravaganza!

Can’t participate in the Startup Weekend? Join us on Sunday night for pitches, food, and drinks!
Read more and register…



Jul 5
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Jul 6
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Jul 7
  • Arrive, simple breakfast & coffee
  • Coaches arrive… ASK QUESTIONS
  • Lunch
  • Gut check. Start prepping for presentations
  • Sunday Afternoon Pitch Extravaganza guests arrive
  • First 12 pitches
  • Dinner
  • Pitches 13-24
  • Break for jury deliberation
  • Jury awards prizes
  • End of networking drinks
  • Building closes
Platinum Sponsors
Gold Sponsors

Els Ebels

Clustermanager Financiële en Zakelijke Dienstverlening at Amsterdam Economic Board   |   LinkedIn

Herman Kienhuis

Investment Director Sanoma Ventures   |   LinkedIn

Herman is investment director of SanomaVentures, Sanoma’s new initiative to fund digital startups. For the last four years, he has led the digital business development initiatives of Sanoma Media Netherlands, focused on video, social and mobile. He combines a strong interest in digital media, innovation and sustainable development with a love for vintage design, indie music, family life and slowfood.

Marijn Pijnenborg

Owner at Boralis Investments   |   LinkedIn

Internet strategy, concepts & development

Specialties: business strategy, usability , design

And: eHealth

Mike Lee

Alpha Primate of the New Lemurs, Appsterdam founder   |   LinkedIn

I am an Apple Design Award-winning product engineer. I have worked on some great apps, including Delicious Library, Tap Tap Revenge, Obama '08, and Apple's retail store app.

My goal is to make the world a better place.

Wessel Kooyman

CEO at Cole Street   |   LinkedIn

Wessel Kooyman is a web developer, entrepreneur, startup mentor, aspiring angel investor, and organizer of Startup Weekend Paris. He mentors at accelerator programs such as Le Camping and Seedcamp, as well as events.

Silver Sponsors

Bas Verhoogt

Entrepeneur @ weGOdutch   |   LinkedIn

Creative entrepreneur with a focus on implementing online concepts in the BeNeLux and other European markets. I have a background in software development and logistics and years of experience in sales & marketing.

In 2005 I started my own business with the introduction of Spreadshirt in the BeNeLux and the development of an European sales team. In this role I proved my entrepreneurial and management skills by building a successful and profitable online company.

My goal is to build a network of concepts working from or within the BeNeLux. So far we are successful with Spreadshirt, mymuesli, DesignSkins en Werk aan de Muur.

Cristina Mihaela Stoian

Founder @ 123dressme   |   LinkedIn

Cristina developed her idea for 123dressme at the Startupweekend Amsterdam, when her concept won the prize for the idea “Most likely to deliver revenue of one million Euro.” Prior to founding 123dressme, she worked in the software industry for five years. Her vision for 123dressme crystallised quickly after the Startupweekend, and in just two weeks she rapidly developed the beta version, resulting in the app being available in only one month after the ideation stage. This drive, determination and focus defines her work with 123dressme as she looks to build on the positive market reception the app has received.

David de Jong

CEO & Founder @ Screen⁶   |   LinkedIn

As founder / partner of Screen⁶, YoungSons, Adrime and Jonggoud I've been closely involved in the development and innovation regarding the latest technologies for online marketing and advertising.

We have developed inventive web-based technologies that enable (independent) companies to structure, create, deploy and report on their digital marketing campaigns.

I've always pursued a more transparent offering in regards to online marketing and advertising technology, and have used my knowledge and experience in regards to data-processing to improve the operation of digital advertising.

Besides this I guided Adrime to an successful acquisition by Weborama SA in 2010.

I'm available Saturday afternoon. Just shout out my name and I'll be there in an instance.

Derk van Wingerden

Head of Marketing & Sales @ HelloFresh   |   LinkedIn

Derk van Wingerden is Head of marketing and sales at HelloFresh Netherlands since November 2012. Derk has extensive experience with e-commerce, online marketing, retail and (online) lead generation. Prior to HelloFresh, Derk gained valuable experience at Rocket Internet where he was responsible as head of marketing for launching and setting up the ventures

Franco Papeschi

Service Design Expert @ World Wide Web Foundation   |   LinkedIn

I work as Service Design Expert at the Web Foundation, where I am responsible for the creation of a series of Mobile Innovation Labs in Africa. Currently active in Kenya, Ghana, Senegal – the labs are community catalysts, training centres and incubation hot-spots for transforming ideas into start-ups able to generate useful, sustainable services to local communities.

Also, I am one of the co-founders of the Design Jams initiative: one-or-two-day design sessions, during which people team up and collaborate to tackle engaging User Experience (UX) challenges.

Prior to joining the Web Foundation, I worked as User Experience manager in Vodafone Group, taking a human-centered approach to envision innovative and meaningful services.

Ivar Zantinge

Owner @ Z-factor Digital Strategy   |   LinkedIn

I'm an Internet guy. Throughout my career I've helped innovative mobile & web companies mature into growth & established companies and helped established companies grow into innovative mobile & web companies. I ♥ the (mobile) web.

Industry experience in Online Media, Management Consulting, Telco, Online, Consumer Electronics, Mobile & Web Services & Gaming at companies like BEN, T-Mobile, TomTom, Spil Games, TMG Online, KPN and others. Startup advisor for mobile & web startups.

Specialties: digital strategy, new business development, building mobile & web services, building strategic partnerships, deal making, product management, sales.

Jasper van der Meij

Founder @ Werk aan de Muur and Saluti Apps   |   LinkedIn

Founder of startup Werk aan de Muur. Won some cool awards (best e-commerce @ TNW, best starting webshop @ Thuiswinkel Awards). Jack of all trades & interested in a lot of things startup and design related. Focuses on value for customer and getting s**t done!

Jeffrey Dorrestijn

Mobile Manager @ Google   |   LinkedIn

Joris Verschoor

Co-Founder & CTO @ Bloomsix   |   LinkedIn

Kees van Nunen

Entrepreneur with a passion for online media   |   LinkedIn

Kees is Lean Coach and Senior Partner at ValueFirst. He also holds a position as Lean Evangelist at Startup Bootcamp and coaches a portfolio of startups and corporate innovation teams on business strategy & lean startup methodology. In the past he co-founded SNTMNT (stock prediction based on Twitter) & GamiFly (gamification studio) and has worked at ABN Amro Dialogues Incubator as an innovation manager. He has a passion for innovation & entrepreneurship in the field of new media and his expertise lies in product & customer development from a lean startup perspective. As a Firestarter, Kees tries to kickstart a startup ecosystem by organizing events like Evolv Weekend, Lean Startup Machine, Leancamp, Rotterdam Startup meetup & the Dutch Lean Startup Circle.

Kellogg Fairbank

Europe BD @ Braintree Payments   |   LinkedIn

Responsible for BD in Europe at Braintree Payments. Former entrepreneur. Rich experience and knowledge of startups, sales & marketing, Biz Dev, monetization, online and mobile payments.

Lauren Valbert

Principal @ Empowering Management   |   LinkedIn

I am an entrepreneur and pioneer of the "Marketing in a Box" concept, a transparent, low-cost way to initiate marketing campaigns. Consultant on new business development, PR, communications, marketing, team optimization, and personal success. 19 years of international experience in US and Europe. I have been based in Europe for more than 13 years, and have a vital understanding of cross-cultural differences in communication. I have also worked for 12 years with the Netherlands Foreign Investment Agency to attract foreign business and investment to the Netherlands, and has personally advised several companies on setting up their business in Europe. My company, Empowering Management, is an entrepreneurial consultancy helping businesses with customer development, business development, and marketing. Customer centrism is the philosophy behind the company’s focus: how do companies attract, retain, and motivate the customers that will make their business successful and profitable? Using the Customer Development approach created by Steve Blank, I work with companies to create customer profiles, which then are tested and validated, and which can then be used to build growth-oriented business and product development strategies. In addition, once the customer profiles have been validated, I help companies develop branding, marketing messages, and channels to target those customers with the right message, in the right place, at the right time.

Lucas Swartsenburg

Technical Account Manager @ Optimizely   |   LinkedIn

Lucas has an entrepreneurial spirit and a background in computer science. This combination makes it logical that Lucas was part of founding two IT related startups: one in mobile and one in web. Lucas enjoyed working on small startups, but noticed that he lacked some experience and decided to help a more mature startup from Silicon Valley to bring their business to Europe. Optimizely (an innovative SaaS product that gives everybody the ability to create AB tests) gave him that chance and the lessons learned at Optimizely are invaluable. Ask Lucas about what makes a startup successful or anything IT related and he will gladly help.

Manny Soar

Entrepreneur & Advisor @ UnityView Growth Partners   |   LinkedIn

Manny Soar is an Entrepreneur, CFO & Advisor in startups, funding, building operations and exits. He spent 10+ years in the founding management of a pioneering online motor insurer launched and operated in 5 countries – voted by Institutional Investor as a top 30 global initiative. Early career at KPMG audit and PwC technology/telecoms consulting in London. He is currently an advisor to initiatives like and

Mark Harrison

CTO @ 7write   |   LinkedIn

"Mark is epic - He is fearless and a true all round start-up machine. His passion for start-ups saw him move half way around the world to pursue his dream of going big…

I came along for the ride and saw his transformation. It was touching, inspiring and powerful. He is a badass programmer, an emotional pitcher and a highly focused individual that get's stuff done.

What struck me most was that working with him is always very personable and has a deep human touch and to me that is truly unique for a programmer.

He is an upcoming giant in the start-up world that is for sure."

(Written by Matt Dippl,
Avid Biohacker, Functional Medicine Expert and Blogger at

Martin Voorzanger

Founder @ Toogethr, the carpool app   |   LinkedIn

- Founder of Toogethr, the carpool and rideshare app
- Founder of ShareNL, platform for the Sharing Economy in NL
- Worked for TomTom, Layar, LBi

Niek van der Voort

Rob Dekkers

Management Consultant & Partner @ Bizzguerrillas   |   LinkedIn

Roderick de Rode

COO @ Springest   |   LinkedIn

Ruben Gersons

CTO @ Screen⁶   |   LinkedIn

Ruben is founder and CTO of Screen⁶, the multi-screen advertising technology company. He co-founded Adrime, architected the Adrime technology platform and managed the technical operations until the acquisition by Paris based Weborama. In 2010 following the acquisition Ruben became CIO of Weborama, focusing on bringing innovations to the company across its European operations. Ruben was also part of the Weborama board of directors. Before Adrime, Ruben co-founded and managed creative agency Rhinocreations which was acquired in 2006.

Ruben Timmerman

Founder & Chief UX Officer @ Springest   |   LinkedIn

Running Springest, had search + UX agency and blog before that.

Suzan Fluitman

CCO @ Rockstart, Mobile Strategy & Bus Dev, Owner @   |   LinkedIn

Suzan has 15+ years of MT experience in the online sector and, starting from 2001, in the mobile industry (Planet Internet, @Home, VNU, Vizzavi, Vodafone, IceMobile, Rockstart). She has an extensive international network in the publishing, content and operator sector. She is founder of (online- & mobile strategy and business development) and the owner of (travel & lifestyle). She is also a board member at IPAN (Interactive Professionals Association Netherlands) and mentor and CCO at Rockstart (start-up accelerator).

Tamara Wouda

Marketing specialist @ 99designs   |   LinkedIn

Friends and (former) colleagues would describe me as enthusiastic, hands-on, flexible, task oriented, outgoing, well-organized and energetic.

Vincent van Leeuwen

Co-founder & Chief Hustler @ SNTMNT   |   Google+

Jack of all trades

Wessel Kooyman

CEO @ Cole Street   |   LinkedIn

Wessel Kooyman is a web developer, entrepreneur, startup mentor, aspiring angel investor, and organizer of Startup Weekend Paris. He mentors at accelerator programs such as Le Camping and Seedcamp, as well as events.

Zlatan Menkovic

Founder at PeerReach   |   LinkedIn

Other Sponsors
Dimitri Haussmann
Don Ritzen
Marije Lameris
Mariska van der Deen
Tiberiu Ana
Wout Laban
Yuchen Zhang

It can’t hurt to ask

by woutlaban

By Ger Zwartendijk, entrepreneur, Program Director part-time MSc in Management at Nyenrode Business Universiteit, judge Start up Weekend Amsterdam ’14. […]

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